14 Aug, 2020
Changing Times... Pre Coronacoaster there were approximately two million freelancers in the UK - can we just appreciate that number?! 1.77 million say freelancing is their main job and a further 241,000 have freelance work as part of their second job. Enlisting a freelancer can be daunting. Can you trust them to actually work? how much will they cost? If you do your research they can be invaluable to both your business and your finances. As a freelancer myself I've been thinking about this a lot and here's a few reasons in my opinion why I, and you, should support and collaborate with more self employed/freelance people - no matter if you're based in a large or small business. For my own work I've needed to call on other freelancers in the past such as web and graphic designers, copywriters (because sometimes it's just too hard to try and write about yourself!) but in addition collaborated as part of wider projects with photographers, stylists, branding folk, PR people - experts in their field. The biggest thing that motivates me and it strikes me that this is the baseline across the board for freelancers, is simple... "I want to do a blummin great job" If I don't do a great job my reputation is on the line. That is, in my mind one of the biggest assets (as well as their expertise) you will find in a freelancer. Freelancers live off their reputation. Motivated to do an excellent job and deliver results, often under pressure and to tight deadlines. Not because they’re superhuman, but because that’s how they (we) earn their (our) bread and butter. Plus in general people that start their own business and become freelancers are highly self-motivated anyway. What else? You pay for actual work - there might be a small element of faffing around putting the washing on, making coffee, but on the whole compared to a full-time employee, a freelancer saves you money on overheads, office space, equipment, training, sick & holiday pay and NI contributions. A freelancer will have a greater incentive to finish the work and be productive - according to research, the average employee in an office setting is only productive for less than 3 hours a day. Expertise If you research and find the right freelancer for the project or job at hand, their expertise will be highly specialised in that area. In your employees it's unlikely you will find a whole team that will have all the expertise you need nailed all the time. You might have someone that's a photographer in their spare time so can take a few good snaps now and again - but would their pics stand up for an editorial piece in a glossy mag? Probably not. (they are v. specific about how it should look!) You would need to invite a professional in. Freelancers specialise in an area - they've worked for various clients and collected a wide range of knowledge in their area. You might not need their expertise on a daily basis, but if you have a bank of trusted freelancers you can call upon when needed - invite them in, then their contract ends when the project ends. Instant If they've worked with you before (and want to again) freelancers hit the ground running. You give them a brief, agree the work and they don't need training - they got you! Ambitious employed professionals will move from one role to another, which for HR can be a nightmare - you spend 6 weeks invested in training someone, they stay for 3 months then move on to something else because they feel they've learnt enough. Waste.of.time. Freelancers are already experts. Location, Location, Location Looking for employees in your geographical location can often by limiting, recruiting for permanent positions can take months - especially if you work with trustees and executive boards that all need to be involved. The process for freelancers can sometimes be lengthy but mostly it can be done in days or weeks - if they are someone you use regularly it can be a matter of hours -particularly if it involves crisis management. Geographically the world is literally your oyster - you can work with anyone from anywhere in the world (depending on the nature of the work!) Flexibility Workloads fluctuate - they just do in any business. At any point in the year, staff members busy or not get the same pay. Working with freelancers gives you more leeway. You take them on when you need them, for project work, and extra support at capacity times. On the flip side as quickly as you take them on, if they don't live up to expectations you can sack them off (depending on the contract) pretty much immediately. Even if you pay a high fee for a freelancer the return on your investment will always be better. I absolutely have freelancers I call upon and am always looking for collaborations, because if they're anything like me they'll want to do a damn good job and I trust them, they are the experts in their field and when we collaborate together we achieve pretty amazing things. So that's why I think you should too!